Fostering a sense of community is critical for a generation of consumers that is simultaneously hyperconnected and incredibly…
With the legalization of cannabis becoming a reality, cannabis companies must focus on strong brand building in order to…
The “New Luxury” — Young consumers are defining luxury in many ways. The traditional view is fading.
New from StreetSmart: Genuine authenticity carries over into brand relationships
New from StreetSmart: Hispanic and African American millennials are choosing entrepreneurship at a greater rate than their…
New from StreetSmart: Redefining what it means to be African American and Hispanic for brands
Luxury is no longer exclusive to the super-rich, as the luxury retail market realizes it must go mainstream. We believe the…
As a cultural strategist, I am often struck by the lack of information and insight around next-generation black consumers…
1- Extreme Accessorizing with Metal: This year, my mind was blown by the intricacy and creativity in metal accessories…
Multicultural Consumers Invisible? Most marketers would agree that the demographic shift in this country is real. U.S. Census…
We’ve been busy over the past few weeks researching purchasing trends in the African American market, and we thought we’d…
Hispanic Marketing: The U.S. Hispanic Population Growth explosion shows one-in-six living in the United States identifies…
Late July of this year, Google released their first Google Cardboard virtual reality (VR) headset. Two months later I was…
(October 16, 2014) Kia Motors America announced it has retained Chicago-based LimeGreen, LLC, to support its corporate initiatives…
Last week I had the opportunity to attend and participate in the Rainbow PUSH 2014 Global Auto Summit in Detroit. It was…
As Communications Chair on board of EO Chicago, I get the chance to work with other entrepreneurs, discussing how they run…
CHICAGO — Earvin “Magic” Johnson is getting a little help from Chicago rapper Common for his newest off-court endeavor…
A great article citing Nielsen research on Multicultural segments. It’s research we know at LimeGreen, and as marketers…
