Luxury is no longer exclusive to the super-rich, as the luxury retail market realizes it must go mainstream. We believe the…
As a cultural strategist, I am often struck by the lack of information and insight around next-generation black consumers…
1- Extreme Accessorizing with Metal: This year, my mind was blown by the intricacy and creativity in metal accessories…
Multicultural Consumers Invisible? Most marketers would agree that the demographic shift in this country is real. U.S. Census…
We’ve been busy over the past few weeks researching purchasing trends in the African American market, and we thought we’d…
Hispanic Marketing: The U.S. Hispanic Population Growth explosion shows one-in-six living in the United States identifies…
Late July of this year, Google released their first Google Cardboard virtual reality (VR) headset. Two months later I was…
(October 16, 2014) Kia Motors America announced it has retained Chicago-based LimeGreen, LLC, to support its corporate initiatives…
Last week I had the opportunity to attend and participate in the Rainbow PUSH 2014 Global Auto Summit in Detroit. It was…
As Communications Chair on board of EO Chicago, I get the chance to work with other entrepreneurs, discussing how they run…
CHICAGO — Earvin “Magic” Johnson is getting a little help from Chicago rapper Common for his newest off-court endeavor…
A great article citing Nielsen research on Multicultural segments. It’s research we know at LimeGreen, and as marketers…
10 Phrases You Use That Are Killing Your Business. FORBES: Words are interesting means of communication. Even under the best…
Think regional cultures are about the same, or that paying attention to geographic regional differences isn’t so important…
The resource that is most scarce in grand scheme of things is time. And the element that most quickly exhausts that resource…
Yesterday, cityofchicago.org posted an article highlighting the ongoing successes of The Chicago Department of Public Health…
Check out our latest work to support Mayor Rahm Emanuel’s fight against illegal tobacco sales in Chicago. As an agency…
LimeGreen recently launched a public awareness campaign in partnership with the Chicago Department of Public Health to address…
