Gen Z is constantly being photographed and producing videos of themselves and others. This combined with the desire to stand out has provided a huge marketing opportunity for up-and-coming clothing and jewelry designers as well as newer make-up brands.
The generation that is shaping the future thinks about the world in an extremely unified and connected way. Here are some insights in to how Zoomers approach an ever changing social landscape.
Fostering a sense of community is critical for a generation of consumers that is simultaneously hyperconnected and incredibly isolated.
With the legalization of cannabis becoming a reality, cannabis companies must focus on strong brand building in order to compete. Check out our video on setting the marketing stage for cannabis.
The “New Luxury” — Young consumers are defining luxury in many ways. The traditional view is fading.
New from StreetSmart: Hispanic and African American millennials are choosing entrepreneurship at a greater rate than their counterparts. Helpful bits that you can use. #LG4TheCulture
New from StreetSmart: Redefining what it means to be African American and Hispanic for brands
Luxury is no longer exclusive to the super-rich, as the luxury retail market realizes it must go mainstream. We believe the future of the luxury industry is dependent on multicultural consumers . . . specifically Hispanic and African American millennials….
As a cultural strategist, I am often struck by the lack of information and insight around next-generation black consumers. This is missed opportunity. There is money to be made, social currency to gain and brand relevance to enhance by understanding…
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