Longing To Belong
Fostering a sense of community is critical for a generation of consumers that is simultaneously hyperconnected and incredibly isolated.
Fostering a sense of community is critical for a generation of consumers that is simultaneously hyperconnected and incredibly isolated.
With the legalization of cannabis becoming a reality, cannabis companies must focus on strong brand building in order to compete. Check out our video on setting the marketing stage for cannabis.
The “New Luxury” — Young consumers are defining luxury in many ways. The traditional view is fading.
New from StreetSmart: Hispanic and African American millennials are choosing entrepreneurship at a greater rate than their counterparts. Helpful bits that you can use. #LG4TheCulture
New from StreetSmart: Redefining what it means to be African American and Hispanic for brands
Luxury is no longer exclusive to the super-rich, as the luxury retail market realizes it must go mainstream. We believe the future of the luxury industry is dependent on multicultural consumers . . . specifically Hispanic and African American millennials….
As a cultural strategist, I am often struck by the lack of information and insight around next-generation black consumers. This is missed opportunity. There is money to be made, social currency to gain and brand relevance to enhance by understanding…
1- Extreme Accessorizing with Metal: This year, my mind was blown by the intricacy and creativity in metal accessories. The metal accessories fit perfectly with the Afrofuturistic fashion on display. 2 – Body Positive: What was witnessed at Afro Punk was…
Multicultural Consumers Invisible? Most marketers would agree that the demographic shift in this country is real. U.S. Census data tells us that the Hispanic population as well as the African-American segment now represents the largest minority groups. The minority has…
Recent Comments