Luxury is no longer exclusive to the super-rich, as the luxury retail market realizes it must go mainstream. We believe the future of the luxury industry is dependent on multicultural consumers . . . specifically Hispanic and African American millennials….
As a cultural strategist, I am often struck by the lack of information and insight around next-generation black consumers. This is missed opportunity. There is money to be made, social currency to gain and brand relevance to enhance by understanding…
1- Extreme Accessorizing with Metal: This year, my mind was blown by the intricacy and creativity in metal accessories. The metal accessories fit perfectly with the Afrofuturistic fashion on display. 2 – Body Positive: What was witnessed at Afro Punk was…
Multicultural Consumers Invisible? Most marketers would agree that the demographic shift in this country is real. U.S. Census data tells us that the Hispanic population as well as the African-American segment now represents the largest minority groups. The minority has…
We’ve been busy over the past few weeks researching purchasing trends in the African American market, and we thought we’d share some of what we found with you! Looking for info on the Hispanic market? Check out our past blog…
Hispanic Marketing: The U.S. Hispanic Population Growth explosion shows one-in-six living in the United States identifies as Hispanic and the Hispanic population experienced 56% growth from 2010-2014, as represented in the LimeGreen infographic here. Despite a buying power approaching $1.5…
Late July of this year, Google released their first Google Cardboard virtual reality (VR) headset. Two months later I was introduced to the cardboard device by a member of the LimeGreen design team. And then again in late September in Chicago, I attended a Google-hosted…
(October 16, 2014) Kia Motors America announced it has retained Chicago-based LimeGreen, LLC, to support its corporate initiatives targeting the African American market. The agency’s responsibilities are expected to expand to include other multicultural consumers. “The entire LimeGreen family is…
Last week I had the opportunity to attend and participate in the Rainbow PUSH 2014 Global Auto Summit in Detroit. It was an incredibly insightful experience. During the Summit, as you can imagine many important topics were debated, both about…
As Communications Chair on board of EO Chicago, I get the chance to work with other entrepreneurs, discussing how they run their businesses, how they handle staffing or financing challenges, etc., and the similarities are as fascinating as the differences. Inc….
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