Reinvigorate the brand in order to remain a top-of-mind presence among African American consumers.
Off-premise and on-premise city-wide takeover in major markets nationwide (New York City, Chicago, Atlanta, Houston, Detroit, Philadelphia and Washington DC.). The campaign consisted of in-store/retail free-standing displays, out-of-home and print.
Significant increase in case sales during the promotional window
As a thought-leader in the industry, LimeGreen is a trusted and active partner with the Beverage Testing Institute, United States Bartenders Guild and bartender advocacy group, Causing A Stir.