KIA MOTORS AMERICA

AMAZING COSMETICS

DISCOVER CARD

FRIENDS OF MAGIC

Case Study 01

CLIENT:
McDonald’s
PRODUCT:
McDonald’s Breakfast Menu
GOAL:
Create a unified strategy that’s consistent with McDonald’s overall global brand positioning yet adaptable to multicultural markets.
CAMPAIGN:
“Codeswitch” and “Arrived”
SOLUTION:
Leveraging “Universal Truths” as well as unique consumer insights, the creative campaign captured common morning scenarios but depicted from an African American and Hispanic consumer perspective.
RESULTS:
Significant lift in breakfast sales in key African American and Hispanic markets

Case Study 04

CLIENT:
USTA (United States Tennis Association)
PRODUCT:
Net Generation
GOAL:
Drive participation in community tennis among African American and Hispanic youth and families and build awareness for USTA’s new youth brand “Net Generation.”
CAMPAIGN:
#TennisOpensDoors
SOLUTION:
10-week paid social media campaign supported by a national influencer engagement
RESULTS:
Increased youth registrations on NetGeneration.com

Case Study 02

CLIENT:
Johnson & Johnson
PRODUCT:
BENGAY
GOAL:
Refresh and modernize the brand’s identity
CAMPAIGN:
“Sore Winners”
SOLUTION:
A full 360° integrated campaign including print, digital, social media, online and terrestrial radio placements. At the center of the campaign was an exclusive sponsorship of “Kevin Hart’s “What The Fit,” a comedic web series featuring celebrities engaging in “BENGAY Challenges.”
RESULTS:
Significant lift in product sales

Case Study 05

CLIENT:
DFSS(Chicago Department of Family Support Services)
PRODUCT:
Anti-Violence Awareness
GOAL:
Reduce summer violence among youth in the Chicagoland area, specifically in the South and West sides of Chicago.
CAMPAIGN:
“Enjoy the Summer Safely”
SOLUTION:
Produced a series of anti-violence digital and social media communications geared towards at-risk teens and young adults to reinforce positive messaging to reduce violence, supply information for local community events, and provide general awareness and education.
RESULTS:
High online engagement with the content from the target audience

Case Study 03

CLIENT:
Bacardi USA
PRODUCT:
Grey Goose
GOAL:
Reinvigorate the brand in order to remain a top-of-mind presence among African American consumers.
CAMPAIGN:
Celebration
SOLUTION:
Off-premise and on-premise city-wide takeover in major markets nationwide (New York City, Chicago, Atlanta, Houston, Detroit, Philadelphia and Washington DC.). The campaign consisted of in-store/retail free-standing displays, out-of-home and print.
RESULTS:
Significant increase in case sales during the promotional window
As a thought-leader in the industry, LimeGreen is a trusted and active partner with the Beverage Testing Institute, United States Bartenders Guild and bartender advocacy group, Causing A Stir.

Case Study 06

CLIENT:
Kia Motors America
PRODUCT:
K900
GOAL:
Drive consideration, trial and ultimately loyalty to the Kia brand among African American influencers and trendsetters. Reinforce Kia brand attributes: quality, authenticity and innovation.
CAMPAIGN:
“Inspirationally Crafted”
SOLUTION:
Inspirationally Crafted was created to recognize and celebrate African American leaders and influencers who “Rise Above” (the meaning behind the Kia name). Organically promoted in partnership with Uptown Magazine, Inspirationally Crafted was an event series taking place during Auto Shows nationwide. Honorees included three professionals who embody Kia’s “Inspirationally Crafted” spirit. LimeGreen mobilized journalists, bloggers, influencers and advocates to generate trusted conversations around Kia’s culture and style.
RESULTS:
Significant impressions and consumer/dealership engagement post each event

INDUSTRY ACCOLADES