Hispanic and African American Millennials Redefining Luxury

Luxury is no longer exclusive to the super-rich, as the luxury retail market realizes it must go mainstream. We believe the future of the luxury industry is dependent on multicultural consumers . . . specifically Hispanic and African American millennials…. Continue Reading →

Multicultural Communities – Are they invisible consumers?

Multicultural Consumers Invisible? Most marketers would agree that the demographic shift in this country is real. U.S. Census data tells us that the Hispanic population as well as the African-American segment now represents the largest minority groups. The minority has… Continue Reading →

African-American Brand Loyalty Insights

We’ve been busy over the past few weeks researching purchasing trends in the African American market, and we thought we’d share some of what we found with you! Looking for info on the Hispanic market? Check out our past blog… Continue Reading →

Hispanic Marketing: U.S. Hispanic Population Growth

Hispanic Marketing: The U.S. Hispanic Population Growth explosion shows one-in-six living in the United States identifies as Hispanic and the Hispanic population experienced 56% growth from 2010-2014, as represented in the LimeGreen infographic here. Despite a buying power approaching $1.5… Continue Reading →

Detroit Global Auto Summit Multicultural Debate

Last week I had the opportunity to attend and participate in the Rainbow PUSH 2014 Global Auto Summit in Detroit. It was an incredibly insightful experience. During the Summit, as you can imagine many important topics were debated, both about… Continue Reading →

Inc. Magazine – 5 Ways to Find the Right Business Partner

As Communications Chair on board of EO Chicago, I get the chance to work with other entrepreneurs, discussing how they run their businesses, how they handle staffing or financing challenges, etc., and the similarities are as fascinating as the differences. Inc…. Continue Reading →

Music Drives Preferences For Multicultural Americans

A great article citing Nielsen research on Multicultural segments. It’s research we know at LimeGreen, and as marketers often the challenge for brands is put data to the trend and examine tangible metrics. Often the sentiment is “we know we should be paying… Continue Reading →

FORBES: 10 Phrases You Use That Are Killing Your Business

10 Phrases You Use That Are Killing Your Business. FORBES: Words are interesting means of communication. Even under the best of circumstances with the most knowledgeable wordsmiths involved, a simple conversation can result in a disastrous misunderstanding. Sometimes the tools… Continue Reading →

Regional Multi-Cultural Subculture

Think regional cultures are about the same, or that paying attention to geographic regional differences isn’t so important? Here is an article about how regional super-dialects exist within our social fabric – “not because we are different, but because we live… Continue Reading →

Which is better: Technical SEO or Content Marketing? The answer…

The resource that is most scarce in grand scheme of things is time. And the element that most quickly exhausts that resource is change. Take that understanding and apply it to the daily challenge of parsing the complex mix of marketing tools and… Continue Reading →

CDPH Named Local Health Department of the Year

Yesterday, cityofchicago.org posted an article highlighting the ongoing successes of The Chicago Department of Public Health. The CDPH has been named the Local Health Department of the Year by the National Association of County and City Health Officials. They have… Continue Reading →

LimeGreen and Chicago Department of Public Health Check the Stamps

Check out our latest work to support Mayor Rahm Emanuel’s fight against illegal tobacco sales in Chicago. As an agency partner for the city, LimeGreen created the overall theme and consumer engagement that includes a cash reward program, billboard and… Continue Reading →

Chicago Officials Take On Big Tobacco With New Campaign

LimeGreen recently launched a public awareness campaign in partnership with the Chicago Department of Public Health to address the chronic use of menthol-flavored tobacco products among youth and minorities. This campaign is part of Mayor Rahm Emanuel’s call to action… Continue Reading →