The resource that is most scarce in grand scheme of things is time. And the element that most quickly exhausts that resource is change. Take that understanding and apply it to the daily challenge of parsing the complex mix of marketing tools and things seem murky and mercurial quickly. SEO and Content Marketing are two of the changelings – and a recent article from, by Neil Patel, entitled “How to Split Your Time Between Technical SEO and Content Marketing” shares just that.