Category

Culture Club

In an increasingly competitive economy, brand managers and retailers face the daunting task of engaging a growing and ever-evolving group . . . multicultural consumers. As the nation’s three largest multicultural groups (Hispanics, African-Americans and Asians) continue their upward trajectory in both numbers and buying power, the need for a nuanced, culturally acute roadmap to the youngest and fastest-growing segment of the U.S. population has never been greater. Our blog will serve as a resource center for finding the latest consumer research papers, lifestyle trends and opinion pieces from our leadership.

Hispanic and African American Millennials Redefining Luxury

Luxury is no longer exclusive to the super-rich, as the luxury retail market realizes it must go mainstream. We believe the future of the luxury industry is dependent on multicultural consumers . . . specifically Hispanic and African American millennials…. Continue Reading →

Reaching Next-Gen African American Consumers

As a cultural strategist, I am often struck by the lack of information and insight around next-generation black consumers. This is missed opportunity. There is money to be made, social currency to gain and brand relevance to enhance by understanding… Continue Reading →

5 Common Memes Spotted at Afro Punk 2016 By LimeGreen’s Kevin Walker

1- Extreme Accessorizing with Metal:  This year, my mind was blown by the intricacy and creativity in metal accessories. The metal accessories fit perfectly with the Afrofuturistic fashion on display. 2 – Body Positive: What was witnessed at Afro Punk was… Continue Reading →

Multicultural Communities – Are they invisible consumers?

Multicultural Consumers Invisible? Most marketers would agree that the demographic shift in this country is real. U.S. Census data tells us that the Hispanic population as well as the African-American segment now represents the largest minority groups. The minority has… Continue Reading →

African-American Brand Loyalty Insights

We’ve been busy over the past few weeks researching purchasing trends in the African American market, and we thought we’d share some of what we found with you! Looking for info on the Hispanic market? Check out our past blog… Continue Reading →

Hispanic Marketing: U.S. Hispanic Population Growth

Hispanic Marketing: The U.S. Hispanic Population Growth explosion shows one-in-six living in the United States identifies as Hispanic and the Hispanic population experienced 56% growth from 2010-2014, as represented in the LimeGreen infographic here. Despite a buying power approaching $1.5… Continue Reading →

Google Cardboard Test Drive and Review

Late July of this year, Google released their first Google Cardboard virtual reality (VR) headset. Two months later I was introduced to the cardboard device by a member of the LimeGreen design team. And then again in late September in Chicago, I attended a Google-hosted… Continue Reading →

Kia Selects LimeGreen for African-American Marketing

(October 16, 2014) Kia Motors America announced it has retained Chicago-based LimeGreen, LLC, to support its corporate initiatives targeting the African American market. The agency’s responsibilities are expected to expand to include other multicultural consumers. “The entire LimeGreen family is… Continue Reading →

Detroit Global Auto Summit Multicultural Debate

Last week I had the opportunity to attend and participate in the Rainbow PUSH 2014 Global Auto Summit in Detroit. It was an incredibly insightful experience. During the Summit, as you can imagine many important topics were debated, both about… Continue Reading →

Inc. Magazine – 5 Ways to Find the Right Business Partner

As Communications Chair on board of EO Chicago, I get the chance to work with other entrepreneurs, discussing how they run their businesses, how they handle staffing or financing challenges, etc., and the similarities are as fascinating as the differences. Inc…. Continue Reading →

LimeGreen launches campaign with Magic Johnson

CHICAGO — Earvin “Magic” Johnson is getting a little help from Chicago rapper Common for his newest off-court endeavor. The former NBA star launched his “Friends of Magic” initiative Wednesday. The idea is to help at-risk students, including dropouts, graduate… Continue Reading →

Music Drives Preferences For Multicultural Americans

A great article citing Nielsen research on Multicultural segments. It’s research we know at LimeGreen, and as marketers often the challenge for brands is put data to the trend and examine tangible metrics. Often the sentiment is “we know we should be paying… Continue Reading →

FORBES: 10 Phrases You Use That Are Killing Your Business

10 Phrases You Use That Are Killing Your Business. FORBES: Words are interesting means of communication. Even under the best of circumstances with the most knowledgeable wordsmiths involved, a simple conversation can result in a disastrous misunderstanding. Sometimes the tools… Continue Reading →

Regional Multi-Cultural Subculture

Think regional cultures are about the same, or that paying attention to geographic regional differences isn’t so important? Here is an article about how regional super-dialects exist within our social fabric – “not because we are different, but because we live… Continue Reading →

Which is better: Technical SEO or Content Marketing? The answer…

The resource that is most scarce in grand scheme of things is time. And the element that most quickly exhausts that resource is change. Take that understanding and apply it to the daily challenge of parsing the complex mix of marketing tools and… Continue Reading →

CDPH Named Local Health Department of the Year

Yesterday, cityofchicago.org posted an article highlighting the ongoing successes of The Chicago Department of Public Health. The CDPH has been named the Local Health Department of the Year by the National Association of County and City Health Officials. They have… Continue Reading →

LimeGreen and Chicago Department of Public Health Check the Stamps

Check out our latest work to support Mayor Rahm Emanuel’s fight against illegal tobacco sales in Chicago. As an agency partner for the city, LimeGreen created the overall theme and consumer engagement that includes a cash reward program, billboard and… Continue Reading →

Chicago Officials Take On Big Tobacco With New Campaign

LimeGreen recently launched a public awareness campaign in partnership with the Chicago Department of Public Health to address the chronic use of menthol-flavored tobacco products among youth and minorities. This campaign is part of Mayor Rahm Emanuel’s call to action… Continue Reading →