We Elevate Brands That Elevate People

Thought-Leaders in Urban Culture and Lifestyle. Founded in 2004, LimeGreen Moroch is a cross-cultural marketing/advertising agency and certified Minority Business Enterprise headquartered in Chicago. We also have regional offices in New York, Atlanta, Dallas, Detroit and Philadelphia. Wherever you find us, we develop strategic and cultural insights to create impactful consumer communication that drive engagement and brand connections. LimeGreen Moroch is part of Moroch Holdings Inc., a privately-owned family of integrated marketing and communications companies.

CAPABILITIES

Engaging diverse consumers where they live, work, shop and play.

(Click Any Section Of The “G” To View Capabilities)

  • Cultural Understanding

    Today’s consumers—especially African-American, Asian-Americans and Hispanic Millennials—have become cultural hybrids and surrogates. We bring real-world cultural insights to develop advertising and marketing campaigns that authentically connect with them.

    Creative Approach

    To help clients succeed today, we push them beyond simply conveying product benefits. Especially with the rise of social media, we see the impact of bringing brands to market with emotive storytelling, through channels that attract, resonate and foster brand loyalty:

    • Digital/Mobile

    • Print

    • Radio

    • TV

    • POS

    • OOH

    • Packaging

    Public Relations

    With media channels growing daily, how can Public Relations share your narrative in ways that work in the marketplace? Glad you asked. We relentlessly look for what’s next, so we know where to share our clients’ messages at the right time, in the right space — leveraging strategic alliances, brand environments and viral marketing opportunities. Capabilities include:

    • Crisis Management

    • Corporate Communications

    • Media Relations

    • Media Training

    • Social Media Management

    • Press Events

    Strategic Planning

    Each client has a unique story to tell. We encourage each to fully “own” that uniqueness. And we have the means to turn those stories into brands that thrive in the marketplace. It all begins with our Strategic Planning Workshops. But it certainly doesn’t end there, as we also offer:

    • Trends Research

    • Consumer Path to Purchase Analysis

    • Campaign Development

    • Strategy, Tactical Planning and Execution Process

    • Measurement and Analytics

    Event Activations

    Once, event activations centered on sticking up logos and giving away premiums. No more. Activations now must include touch-points that occur before, during and after the event to truly make an impact. We’ve evolved our event capabilities accordingly, adding social media networking, influencer word-of-mouth, brand ambassador training and implementation as well as loyalty/incentive programming solutions.

    Digital

    Our model blends digital and web technology while packaging content relevant to the consumer and deployable to any platform. We cherry-pick creative thinkers from nontraditional talent pools to concept and execute for our clients’ specialized needs. Capabilities include:

    • Design/Development/UI/UX

    • E-commerce

    • Nutritional CRM

    • Mobile/Text Messaging Campaigns

    • SEO/SEM (Google Certified Partner)

    • Adwords/Display/PPC

    Measurement

    “R.O.I.”—3 little letters that count for so much. That’s why we provide our clients with timely, accurate and meaningful metrics for making their marketing decisions. Our methodology centers on the following:

    • Understanding budget allocation

    • Knowing what to measure

    • Knowing when to measure

    • Understanding key purchase influencers

    • Anticipating variables

Our BRAND EXPERIENCE INCLUDES

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